Groups of handcuffed men appeared yesterday across Camden Town as Chyrpe, the dating app for female-led relationships, launched a provocative street stunt designed to start a conversation about power, consent and why women should lead in modern dating.
Camden Town was jolted out of its routine yesterday as crowds encountered a series of scenes that many described as shocking, inappropriate or impossible to ignore. In broad daylight, groups of men were found standing handcuffed in public spaces, branded with Chyrpe-branded slogans reading “Her Property,” “I Follow Orders,” and “Good Boys Don’t Run.”
Initial confusion among pedestrians quickly escalated into heated debates. Outside Camden Market, a middle-aged man confronted one of the handcuffed participants, demanding to know “who forced you to do this” before storming off when told it was consensual. Minutes later, a small group of young women stopped near Camden Lock, laughing and filming while one turned to her boyfriend and said, “See? This is exactly what I’ve been trying to explain to you.”
Near a pub on Chalk Farm Road, two strangers began arguing loudly after one man called the stunt “disgusting” and “anti-men,” while another shot back that it only felt shocking because people weren’t used to seeing women visibly in charge.
The mixed reactions were intentional. The stunt was orchestrated by Chyrpe, a new dating app built specifically for female-led relationships, to surface the discomfort that still surrounds visible female authority and non-traditional power dynamics, even in progressive urban spaces. Designed for people who are open, communicative and intentional, Chyrpe gives women greater control over how connections are formed, setting the tone, pace and boundaries from the start. The app has seen a rapid rise since its launch in May 2024, already reaching a million downloads globally.
“This was never meant to be comfortable, we want to make people angry,” said a spokesperson for Chyrpe. “We wanted to spark a real debate around female-led dating and why women taking the lead still provokes such strong reactions. Watching that discomfort turn into street-level arguments about gender, power and consent showed just how unresolved these conversations still are.”
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